Boston Globe - April 2012
Palm to open at International Place, boosting Greenway
By Casey Ross
The Palm restaurant is opening in a new location in Boston’s International Place complex, adding to a growing cluster of restaurants near the Rose Fitzgerald Kennedy Greenway.
The Italian steak house, which shut its Back Bay restaurant in December, will occupy a much larger space in its new location, where it will also have a patio overlooking the Greenway.
“This is absolutely the best location in the city for the new Palm Boston,’’ said John Bettin, chief executive of the Palm Restaurant Group. The new restaurant will open early next year in a 8,300-square-foot space in the lobby of One International Place.
The move is part of a reshuffling of the city’s major steak houses, with many changing locations in recent years. Smith & Wollensky recently opened a restaurant along the Greenway; the Capital Grille moved from Newbury Street to the Hynes Convention Center; And Del Frisco’s Double Eagle Steak House opened a restaurant overlooking Boston Harbor in the Seaport district.
It also adds to the steady development of the Greenway, which has attracted many restaurants and outdoor dining options in recent years. In addition to Smith and Wollensky, chef Jody Adams opened a restaurant, Trade, in the Atlantic Wharf tower and Jason Santos (of “Hell’s Kitchen’’ fame on the Fox network) has opened blue Inc. on Broad Street.
The Palm, which specializes in steak and seafood, is part of a series of upgrades planned for International Place. The restaurant will be the first major sit-down dinner restaurant in the massive office complex, which has several lunch options but nothing to keep the property lively after hours.
Executives with the complex’s developer and manager, the Chiofaro Co., said the restaurant would increase the activity level in the building’s cavernous lobby, where it will be able to serve up to 300 patrons.
“We’ve held functions in that area of the lobby for years and always thought it would be a terrific space for a permanent restaurant,’’ said Donald Chiofaro Jr. “But it required a first-class restaurant and world-renowned brand like the Palm.’’
The Chiofaro Co. has also hired the branding firm KHJ Services to help overhaul the property’s image.
Built in the 1980s, International Place is among the city’s largest office properties, but it recently lost one of its major tenants, the law firm Ropes & Gray, which moved to the Prudential Building.
The Palm was founded in New York City in 1926 and operates more than 20 restaurants across the country.
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