|
 |
 |
Get Stuffed with Our New Filet and Crab-Stuffed Lobster
Join us through March 31st and enjoy a 9 oz Filet Mignon paired with Half of a 1 1/4 lb Crab-Stuffed Nova Scotia Lobster and served with an accompaniment of tender, young asparagus - prepared to Palm Perfection for just $47.95 per person. Reserve today! click for more info |
 |
|
> |
|
||
| Home Page
: R&I - 10 Min Manager`s Guide to Customer Feedback |
||
R&I - 10 Min Manager`s Guide to Customer Feedback
by Lisa Bertagnoli, featured in Exerpt from Restaurants & Institutions on August 1, 2004
The Ten-Minute Manager`s Guide To... Customer Feedback The woman staring at her salad. That couple toying with dessert or the senior guest who sends back a plate that`s barely been touched. Whatever are such customers thinking? Inquiring operators want to know, and they find out via written comment cards, high-tech in-house surveys, e-mail questionnaires and the old-fashioned waystopping by the table and asking. It`s a two-step process, this business of "touching" the customer. Step one, gathering comments, tells guests you`re interested in what they have to say. Step two, turning diner comments into store-level changes, shows customers that an operation is serious about keeping their business.
Marketing Maneuvers
Palm Restaurant uses the 87,888 members of 837 Club, the chain`s frequent-diner program, to get feedback on menu and service.
For instance, Palm used to give its entire mailing list gift certificates for a 3-pound lobster to be used during the member`s birthday month. Thanks to a survey, the chain found that members were joining just for the free lobster.
|
|
Atlanta -
Atlantic City -
Boston -
Charlotte -
Chicago -
Dallas -
Denver -
East Hampton -
Houston -
Huntting Inn -
Las Vegas -
London -
Los Angeles -
Los Angeles ~ Downtown -
Mexico City -
Miami -
Nashville -
New York ~ Palm -
New York ~ Palm Too -
New York ~ Tribeca -
New York West Side -
Orlando -
Philadelphia -
San Antonio -
San Diego -
San Juan -
Tampa -
Tysons Corner -
Washington, DC -
About The Palm | The Palm Online Store | Site Map | Resources | Celebrity Sightings 2007 January-June | 837 Club | Palm Gift Certificates | Palm News & Events | News & Reviews | Private Dining | 837 Club Reward Descriptions | Diversity | Join the Palm Team! | Your Privacy | Contact The Palm ©2010, The Palm Restaurant . All rights reserved. |